Luxury Car Market in India

Luxury Car Market in India


The luxury market is growing at a rapid pace in India with a compounded annual growth of 25%. AtUS$4.76 billion, the luxury market in India is set to touch three times its current size at US$14.72 billion by 2015.The luxury car market in India has registered a fair amount of growth in the last few years and is growing at the rate of 25% per year.

A luxury car is a luxuriously styled automobile which is designed to give satisfaction and comfort to its owner.The luxury car market (Average Price 25-30 Lakh) in India has registered a fair amount of growth... Read More

High Spirits Of Amrut Fusion

High Spirits Of Amrut Fusion

In June 2011, Ashok Chokalingam, who handles international operations at Amrut (‘nectar of the gods’ in Sanskrit) Distilleries, got a call from Harrods. London’s iconic retail store wanted to stock Amrut’s single malt in its ‘whiskies around the world’ section. More than 23 different whiskies from countries like the US, Japan, Australia and Canada were chosen. Amrut was the only Indian single malt to be featured on the list. It went on sale at Harrods in October 2011 and remains, to date, the only Indian liquor brand to ever retail at the store.

It’s been a spirited journey... Read More

“The Luxury Market In India: Maharajas to Masses” by “Glyn Atwal and Soumya Jain”


The Changing Concept of Luxury in India: Book Review by Aakriti Sinha

India’s burgeoning middle class is displaying an evolving attitude towards luxury and lifestyle. The traditional maxim of ‘earn more, save more’ has given way to a more consumption-oriented policy. In just five years since 2010, consumer expenditure has increased by more than 20%1. Moreover, about half the population is aged less than 25 years2, and ready to join the high income band. Not only are people in the 25-45 years age group earning the most, they are also spending more on luxury products and... Read More

Bernard Arnault of LVMH on the Perfect Paradox of Star Brands

Monogram Icon handbags

Desire is a powerful force. Few companies spark the desire for all things luxurious better than LVMH Moët Hennessy Louis Vuitton. A conglomerate of nearly 50 successful brands, LVMH has already raked in more than €21 billion in revenues in the first three quarters of 2014. For the last 25 years, the man behind the classic icons of modern luxury is Bernard Arnault. The CEO and Chairman of LVMH, Arnault has built some of the most coveted brands in the world, setting benchmarks of creativity and quality in the global luxury industry.

In 2011, Read More

Indian Luxury Wedding Business

Umaid Bhavan, Jodhpur

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With the ongoing wedding season, one can’t help but notice that the Indian wedding industry is a huge one. In an Indian wedding, everyone just spends and does not think of returns. Every manufacturer and retailer involved with marriage related goods eagerly awaits the season to push business. With each passing decade, the Indian weddings are getting luxurious. Three decades ago people hardly thought about the lavish wedding function that has now become a trend and may be a compulsion. However, no one’s complaining; at least not the retailers and associated players... Read More

Rising from ruins: The Neemrana Story

For historian Aman Nath and art connoisseur Francis Wacziarg, founders of Neemrana Hotels (Neemrana), being in hospitality is just a means to a greater end – restoring India’s historic ruins. The duo first met while co-authoring a book on the frescos from Marwari havelis of Shekhavati and it was on this project that they sighted one such haveli in Haryana. The year was 1977, long before the entrepreneurial bug had bitten India, but instead of allowing the opportunity to go to waste, they set about restoring the haveli and in the process was born, Neemrana ‘non-hotel’ Hotels. “For them the... Read More

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