Methods of making: a Sarita Handa fabric in 7 steps
Reposted from: Architectural Digest
For 25 years now, New Delhi-based luxury textile and embroidery brand Sarita Handa has been making homes beautiful—one stitch at a time
What do Pottery Barn, Julia Roberts-starrer Eat Pray Love, and Spanish clothing and accessories retailer Zara have in common? The answer might surprise you. They have all, at some point, used Sarita Handa’s delicate embroideries and luxury textiles.
Founded in 1992, Sarita Handa Exports reflects its owner’s passion for art, craft and textiles. Handa valued Indian craftsmanship, but was aware of its problems: inconsistent quality and old-fashioned products. She realized that with some quality control and innovative designing, she could supply high-end textiles with a contemporary twist to the international home furnishings market.
The biggest challenge the brand faced, she says, was, “people’s perceptions. Because of all the fast fashion in the space, it takes time for customers to realize the value of slow fashion, of products that become collectables because they last so long.”
In 2012, she launched her eponymous retail brand to cater to the growing domestic market. Now, decades since she began the work of reinventing Indian textiles for use in modern home furnishings, Handa’s work with local craftsmen and weavers can be seen in some of the most beautiful homes across the world.
AD gets a glimpse of what goes into the making of these fabrics:
Threads being made for zardozi embroidery.
A pattern being traced onto fabric.
Zardozi embroidery being done by hand on a cushion from the Flora collection.
The fabric is placed on a wooden frame to hold it taut while it is embroidered.
This cushion from the Suzani and Ikat collection showcases hand embroidery with French knots.
Beads being added to a pattern on a cushion from the Formal Beaded collection.
Geraniums embroidered in multiple colours on another cushion from the Flora collection.
The article was reposted from Architectural Digest